Press Release: PractiFI & Omnium bring transparency to insurance advice

In a first for the Australian wealth sector, Omnium’s industry-leading life insurance research solution, OmniLife, has been integrated into the PractiFI platform as a fully branded tool.

“This is a game changer for the superannuation and advice industries”, PractiFI CEO Glenn Elliott said today.

“PractiFI is the only wealth platform that integrates best-of-breed industry tools as branded partners, not just white-labelled”, Elliott said.

“We’ve put OmniLife right there, front and centre for more advisers. It’s about choice.”

“Several large AMP advice practices, including PFG Financial Services, have already selected PractIFI to run their businesses.”

Omnium’s Trishanth Chandrahasan endorsed the PractiFI partnership.

“We’re really excited about integrating OmniLife with a truly forward thinking wealth management platform, and even more excited about what’s to come for this powerful collaboration”.

“Transparent partnerships like this offer genuine choice in wealth technology”, said PractiFI’s Glenn Elliott.

He added “I’m thrilled that we’ve been able to bring the OmniLife integration to market so quickly.”


About PractiFI 
PractiFI is the platform for running wealth businesses on Salesforce. PractiFI connects financial advice, superannuation/pensions, insurance, investments and lending onto Salesforce.

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Jeremy Goff
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