PractiFI wins inaugural Salesforce PitchComp

Last week, Salesforce held the Sydney leg of their World Tour, which included their inaugural Salesforce PitchComp. PractiFI was one of three cloud based startups chosen to pitch and we are extremely proud to announce that despite the seriously stiff competition, we emerged as the victors!

Our Chief Executive Officer, Glenn Elliott, took to the stage to speak about how PractiFI puts the customer at the heart of financial services businesses. The intense competition was judged by three of the country’s most influential technology identities: Steve Baxter (investor and entrepreneur, also of Shark Tank fame), Pip Marlow (CEO, Strategic Innovation at Suncorp, and former MD of Microsoft Australia) and Annie Parker (CEO of Lighthouse Sydney and co-founder of Telstra’s startup accelerator muru-D).

As we have come to expect from his appearances on Shark Tank, Baxter came out swinging with hard hitting questions. From blatantly asking why we were there, to understanding how regulatory changes affect our product, Baxter made sure no stone was left unturned.

However, he and the other judges were impressed by the amount of traction that we’ve had, the testimonials from our clients and of course our numbers (that clearly reflect our rapid growth).


Both Glenn and Adrian spoke to Dynamic Business about the PitchComp and what they had gained from the experience. Glenn said “The important lesson for us was to make sure people are clear on the problem we are solving and what it is we are, considering we’re a sophisticated application, not just a simple one point solution.”

We are hugely honoured to have won this award and would like to thank our fellow competitors, the judges and Salesforce for everything that went into making the event such a huge success.

See what Salesforce had to say about our win here.