PractiFI and Riva deliver powerful CRM integration for financial services


PractiFI, a customer engagement platform for financial services, and Riva CRM Integration, a global technology leader in CRM and email integration trusted by 15 of the world’s largest banks, today announced a strategic partnership to benefit financial services businesses. This powerful partnership allows PractiFI and Riva to deliver operating efficiencies and compliant audit trails like never before.

“With email and calendar being fundamental business tools, we’re excited to add Riva to our expanding ecosystem, delivering genuine efficiency to financial advice, superannuation and insurance businesses,” explained Glenn Elliott, CEO of PractiFI.

“We are delighted to partner with PractiFI to bring Riva’s seamless, reliable integration to PractiFI’s powerful customer engagement platform,” said Peter Charnock, Riva General Manager for Asia Pacific.

Read the full press release here.