Press Release

PractiFI and SMS-Magic deliver integrated SMS in financial advice and superannuation


PractiFI, one of Australia’s leading financial services technology platforms, today announced an integration with SMS-Magic, which will enable PractiFi clients to communicate with their customers via SMS. With the immediate availability of this integration, PractiFI users can send text messages directly from a client record.

“Partnering with SMS-Magic delivers on our commitment to connect financial planning firms and superannuation funds with their clients and members in an omnichannel model,” said Glenn Elliott, CEO, PractiFI.