Financial Advice US

Designed and built for the needs of financial advisors, PractiFI for Financial Advice puts an incredible array of features right at your fingertips, with the ability to configure countless more. We’ve automated the repetitive, delved deep into analytics, and integrated the very best tools to curate the most powerful financial advice business platform in the world.

PractiFI - Maximise Revenue

Maximise revenue

The shortest path to revenue growth is through existing clients. Extend the value of every client relationship by understanding the potential to increase share of wallet. Gain real time insight into additional revenue opportunities across advice, lending, accounting and more.

PractiFI for Financial Advice provides a single, unified view of every client. Rich analytics highlight every client’s service take-up, identifying where scope to extend your offering exists. Add clients directly to marketing lists and watch your revenues grow.

SERVICES & INSTALMENTS

Track estimated and actual effort across every step of your business processes. Reconcile client records with licensee revenue files and identify the profitability levers that deliver growth.

DATA IMPORT TOOLS & EXTRACTS

Use our powerful import tools to absorb revenue files or upload and export client data. Simple file mapping and elegant exception handling ensure seamless, repeatable data management.

PROCESSES

Automated workflows enable faster onboarding and service delivery, reducing the time and effort your team spend while maximising revenue potential every step of the way.

SERVICE PROVIDERS

Understanding exposure to service providers and their context with clients brings leverage when negotiating fees. Track key staff as they move between firms to maintain influence.

CLIENTS, PEOPLE & CLIENT ENTITIES

See every individual in every context to understand their true 'value'. Identify decision makers and network influencers by the revenue generated and tailor your relationship approach.

RELATIONSHIPS

Build a rich, 360 degree view of every relationship. From clients to service providers, identify and manage influencers to foster referrals and drive revenue growth.

ANALYTICS

Break free from spreadsheets with configurable real-time, interactive analytics dashboards. Track pipeline, identify opportunities and target activity to capture a greater share of wallet. 

INCOME & EXPENSES

Track your clients’ income and expenses to identify opportunities. Combine this data with demographic and revenue data to deepen segmentation and market additional services.

ASSETS & LIABILITIES

Capture assets and liabilities and link them to show net positions. Easily identify what’s under advice and highlight opportunities to cross sell. Track changes to demonstrate strategy value.

Increase efficiency

Take your business to the next level. Free your team of administrative burden by automating the repetitive and eliminating the unnecessary. Reduce risk, streamline client engagement and improve turnaround times to maximise productivity and realise your potential.

PractiFI for Financial Advice drives efficiency with built-in processes across the advice spectrum. Track productivity, measure profitability and gain deep business insights with rich and configurable analytics. Unlock the most efficient advice business imaginable.

PROCESSES

Our automated workflow engine brings efficiency and consistency to every client interaction. Take control of your processes through our simple configuration interface.

TASKS

Manage ad hoc activity through tasks to ensure everyone knows exactly what they need to do and when. Understand where effort is being spent to identify and remove inefficiencies.

ANALYTICS

Real-time business management dashboards help identify everything from high performing team members to process bottlenecks to understand opportunities for efficiency gains.

PRODUCTIVITY TRACKING

Track the cost and utilisation of each staff member and bring transparency to business operations like never before. Smooth periods of peak activity and drive maximum efficiency.

DATA IMPORT TOOLS & EXTRACTS

Leverage incredible power to import and export data whether from CSV files or full data-bases. Move data to & from PractiFI into Excel and create local system back-ups with ease.

INCOME & EXPENSES

Store client income & expense data either through manual input or integration with other tools and use it to power cashflow models and even merge into application forms.

ASSETS & LIABILITIES

Hold details of listed and lifestyle assets and overall liabilities for client to drive net worth calculations, merge into applications and produce reverse fact-finds to power reviews.

POLICIES & BENEFITS

Our insurance module allows tracking and management of policies, premiums, benefits and more. Identify clients where circumstances have changed but no insurance exists.

CONTROL & CONFIGURE

PractiFI strikes the balance between turn-key and configurable. Get started with the standard, then tweak and create a solution just right for your business. All with our simple user interface.

Simplify compliance

Compliance is critical but shouldn’t dominate everything you do. Integrate compliance information into the client record to create a single rich, complete audit history of every relationship. Accurate records at adviser, practice and licensee level deliver transparency with zero additional effort.

PractiFI for Financial Advice captures all the compliance information you need. Record meetings, calls, email, digital-signatures, and even SMS. Align goals and recommendations, define strategies, produce FDS, opt-in renewals and more. A single, effortless compliance lens on every client.

PROCESSES

Standardised processes make compliance a breeze. Details of every action taken for a client follow a consistent pattern, building a rich and audit-ready client record without additional effort.

TASKS

As part of a process or once-off, use tasks to link every activity neatly to the client, forming a single compliance record. You can take notes, trigger processes and store voice recordings.

NOTES, DOCUMENTS & COLLABORATION

Use templated and free-form file notes to build a rich audit history of client interactions. Link to stored documents and collaborate with colleagues directly on the client record.

GOALS, ADVICE & RISK PROFILES

Capture client goals, strategies and risk profiles in detail and link them directly to recommendations. Track changes over time to create a central compliance record of advice.

SERVICES & INSTALMENTS

Services record the work you do for clients and link to revenue instalments received. You can power fee disclosure statements (FDS) directly from the service record either in bulk or adhoc.

ANALYTICS

Configurable dashboards provide real-time insight into key compliance metrics, allowing easy identification of risk factors such as scope of advice adherence and interaction frequency.

The right choice for the advice industry

As trusted by

Pricing

There’s a plan to suit your advice business

Core

$80

/user/month

(when paid annually)

Best for

Smaller advice businesses looking for a way to unify the client record. Single location, single product line

Prices in AUD excluding GST

Plus

$130

/user/month

(when paid annually)

Best for

Advice businesses that want to drive profitability and connect PractiFI with their business tools. Multiple product lines, single location

Prices in AUD excluding GST

Pro

$180

/user/month

(when paid annually)

Best for

Advice businesses that want to take advantage of all of PractiFI’s features across all of their offices. Multiple product lines, multiple locations

Prices in AUD excluding GST

Core

$80

/user/month

(when paid annually)

Plus

$130

/user/month

(when paid annually)

Pro

$180

/user/month 

(when paid annually)

Best for

Financial advice businesses looking to drive efficiency and ease compliance. Single product line, single location.

Financial advice businesses looking to drive profitability and integrate their business systems. Multiple product lines, single location.

Advanced financial advice businesses looking to scale operations or grow through acquisition. Multiple product lines, multiple locations.

KPI Based Activity Tracking Tiles

Standard tiles

Standard tiles

Standard and custom tiles

Pipeline and Performance Analytics

Standard analytics

Standard and custom analytics

Automated Task and Workflow Engine

Tasks only

Custom processes and tasks

Custom processes and tasks

Service Level Hierarchies

Multi-Division Hierarchies

Revenue Uploader

Instalments

Fact Find

Integrations

Email, Box, Conga

Goals and Recommendations

Strategies

Risk Profiles

Assets and Liabilities

Income and Expenses

Insurance

System Configuration

Basic categories only

Full configurability

Softphone Integration Support

ISO27001 Compliant Data Centres

Licensee Level Reporting

Open Integration APIs

Mobility

Phone and tablet

Phone and tablet

Phone and tablet

Prices in AUD excluding GST

Add-ons

DATA MIGRATION

Let us take care of your data migration

Download

TRAINING

Become an expert with our range of training options.

Download

LICENSEE

We have a complete solution for licensees.

Download

SUPPORT

We have a range of support options available

Download

CUSTOMISATION

We are able to customise your instance of PractiFI

Download

News

See what’s been happening at PractiFI

PractiFI Barbera

PractiFI Barbera Release

Barbera is known for its deep colour, so it's only fitting that we named this release after it. We've not only made some enhancements to PractiFI, but we've also deepened our integration prowess. We love release time, and we hope you love this release as much as we've loved building it. 

Read More


Likes0 Comments13 Minutes

GetFeedback

PractiFI’s GetFeedback integration delivers powerful client feedback and NPS functionality

We want our clients to get the most out of their customer feedback. Our GetFeedback integration helps you understand and improve the customer experience through the use of client feedback and Net Promoter Score (NPS) surveys.

Read More


Likes0 Comments1 Minutes

myPlanner Australia PractiFI

MyPlanner selects PractiFI as business management platform

As part of a business wide technology transformation program, fast growing non-aligned licensee MyPlanner has chosen PractiFI as their core business management platform.

Read More


Likes0 Comments2 Minutes

moneybrillaint

PractiFI and MoneyBrilliant partner to offer a continuous financial planning proposition

PractiFI, the business management platform for financial services, today announced a partnership with MoneyBrilliant, a technology application improving the financial lives of clients, which will provide advisers with a continuous financial planning proposition.

Read More


Likes0 Comments3 Minutes

View More Articles


PractiFI Homepage US

PractiFI for the wealth industries - laptop
PractiFI for the wealth industries - tablet
PractiFI for the wealth industries - mobile responsive

Blending deep industry knowledge with cloud software expertise, PractiFI revolutionises financial services businesses by putting the client at the heart. Run your business on the cloud, automate your processes, integrate your point solutions and engage more meaningfully with your customers.

PractiFI for the Advice Industry


Are you a

financial adviser?






PractiFI for the Superannuation Industry


Are you a retirement fund?




PractiFI for the Insurance Industry


Are you

an insurer?






News

See what’s been happening at PractiFI

PractiFI Barbera

PractiFI Barbera Release

Barbera is known for its deep colour, so it's only fitting that we named this release after it. We've not only made some enhancements to PractiFI, but we've also deepened our integration prowess. We love release time, and we hope you love this release as much as we've loved building it. 

Read More


Likes0 Comments13 Minutes

GetFeedback

PractiFI’s GetFeedback integration delivers powerful client feedback and NPS functionality

We want our clients to get the most out of their customer feedback. Our GetFeedback integration helps you understand and improve the customer experience through the use of client feedback and Net Promoter Score (NPS) surveys.

Read More


Likes0 Comments1 Minutes

myPlanner Australia PractiFI

MyPlanner selects PractiFI as business management platform

As part of a business wide technology transformation program, fast growing non-aligned licensee MyPlanner has chosen PractiFI as their core business management platform.

Read More


Likes0 Comments2 Minutes

moneybrillaint

PractiFI and MoneyBrilliant partner to offer a continuous financial planning proposition

PractiFI, the business management platform for financial services, today announced a partnership with MoneyBrilliant, a technology application improving the financial lives of clients, which will provide advisers with a continuous financial planning proposition.

Read More


Likes0 Comments3 Minutes

View More Articles


Integration - Campaign Monitor

Why Campaign Monitor + PractiFI?

Clients are bombarded with information on a daily basis, so how do you stand out from the crowd and engage with your customer base? Engaging with your clients and your target market in a meaningful way, is paramount.

How the Campaign Monitor integration works

Choose from a multitude of visually engaging templates or create your own. Manage and segment your client lists, whether they’re based on client value or services provided. Bulk email campaigns to selected lists or recipients, tracking the status and success of each campaign and logging the interactions at a client level.

Benefits of this integration

Quickly and easily create engaging email campaigns to communicate with your client base. Gain insight into which of your clients are engaging with your content and make key decisions on how to interact with them meaningfully. Marketing has never been easier and data driven marketing insights are now at your fingertips.


Integration - Box

Why Box + PractiFI?

With the amount of documentation required in running an advice business, storing and categorising client documents is becoming increasingly important, particularly with increasing client expectations around turnaround times. Finding the right document at the right time, from anywhere can be challenging. Add to this the need to ensure that all client information is securely stored and effective document management becomes a complicated proposition.

How the Box integration works

This integration creates a secure Box folder for every client record in PractiFI. Easily create subfolders, preview files, download and upload documents all from the embedded Box tab in PractiFI’s client view. Box and PractiFI combine seamlessly to store all your advice and compliance files, from signed authorities and reverse fact finds to statements of advice, portfolio reports, insurance summaries and more.

The benefits of this integration

Maintain a secure repository of folders and files for your business and your clients, that is accessible from anywhere at any time, directly through PractiFI. Make it easier for your team to collaborate around documents on the client record and ensure all documentation is categorised correctly. Remove the need to access documents from multiple applications and reap the benefits of an efficient flow of information in your business, as well as an improved experience for your customers.   


Integration - Conga

Why Conga + PractiFI?

Scaling a financial advice business means increasing efficiency. Automating the creation of complex client documents saves time and drives productivity. It also drastically reduces the risk of error and ensures consistent styling and formatting every time.

How the Conga integration works

Use Microsoft Office documents as templates for Conga Composer. Launch Conga from the client record to generate personalised client letters, reverse fact finds, statements of advice and financial disclosure statements. Use Conga Conductor to generate and send client documents in batches for massive efficiency gains.

Benefits of this integration

Merging client data from the PractiFI record reduces the potential for error and removes the need to rekey data. This alone significantly improves the efficiency of the document generation process. Scheduling documents to be generated in batches takes it a step further by automating the entire process. Boost the efficiency of your administration team and provide clients with a personalised and consistent experience.


Integration - MoneyBrilliant

Why MoneyBrilliant + PractiFI?

Looking after your clients involves being aware of their entire financial situation and engaging with them on a regular basis, not just at review time. It’s one thing to know their assets under management, but do you know enough about their personal financial circumstances?

How the MoneyBrilliant integration works

Invite your clients to use MoneyBrilliant, managing and tracking invitations within PractiFI. Allow your clients to connect their bank accounts, credit cards, mortgages and super accounts. View these balances on the client record, maintaining an up to date picture of their financial situation within the context of their other assets and liabilities already in PractiFI.[geot exclude_country=”AU”] (NB: MoneyBrilliant is only available in Australia.)[/geot]

Benefits of the integration

Gain visibility over more of your clients’ personal accounts, directly in PractiFI. This provides you with an opportunity to reach out and engage when changes occur or opportunities arise. Capitalise on more client touch points, rather than waiting for review time and provide a more personalised level of service to your clients, whilst increasing your share of wallet.

How MoneyBrilliant Works

Connecting your accounts enables you to get a complete view of your money that will help you understand where you really stand. Connect bank accounts, credit cards, loans, mortgages, superannuation and even loyalty cards.


Privacy

Privacy Policy

Effective 20 February 2017

CloudPractice Pty Ltd trading as PractiFI (“PractiFI” or the “Company”, “We”, “Us”, “Our”) is committed to secure and trustworthy Internet commerce and the individual’s right to privacy. This Privacy Statement describes how we handle your personal information.

Websites Covered

This privacy policy covers the information practices of the websites that link to this privacy policy, namely, *.practifi.com and practifi.com collectively referred to as “PractiFI Websites” and the PractiFI cloud-based business management system, referred to as “PractiFI Application”).

PractiFI Websites may contain links to other websites. PractiFI is not responsible for the information practices or the content of such other websites. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy policy of any website you visit.

PractiFI Websites also include social media features, such as the Twitter button and widgets or interactive mini-programs that run on our site. These features may collect your IP address, the page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.

Information Collected

When you express an interest in obtaining information about PractiFI and its products and services, We will ask for personal contact information.

As you navigate the PractiFI Websites, PractiFI may also collect information through the use of commonly-used information-gathering tools such as web beacons and cookies. Information collected includes standard information from your web browser such as your Internet Protocol (IP) address, browser type, operating system, referring/exit pages, links clicked and actions taken while browsing.

When you purchase PractiFI's products or services, We will collect billing and profile information.

Use of Information Collected

PractiFI uses the information collected to perform the services requested. We may also use this information to:

  • Send requested product or service information
  • Send product updates
  • Respond to customer service requests
  • Administer your account
  • Send newsletters
  • Send marketing communications
  • Respond to questions and concerns
  • Improve our website and marketing efforts
  • Conduct research and analysis
  • Respond to enquiries regarding career opportunities

Website Navigational Information

PractiFI uses commonly-used information-gathering tools, such as cookies and web beacons, to collect information as you navigate PractiFI Websites (“Website Navigational Information”). This section describes the types of Website Navigational Information that may be collected and how this information may be used.

Cookies and Other Tracking Technologies

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. Technologies such as cookies, beacons, tags and scripts are used by PractiFI and some of our business partners and affiliates. These technologies are used in analysing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use session cookies to make it easier for you to navigate our site. A session cookie expires when you close your browser. Cookies enable us to track and target the interests of our users to enhance the experience on our site.

Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.

How to Control Cookies

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services may not work.

Web Beacons

PractiFI may use web beacons alone or in conjunction with cookies to compile information about customers and visitors’ usage of PractiFI Websites and interaction with emails from PractiFI. Web beacons are clear electronic images that can recognise certain types of information on your computer, such as cookies, when you viewed a particular website tied to the web beacon, and a description of a website tied to the web beacon. For example, PractiFI may place web beacons in marketing emails that notify PractiFI when you click on a link in the email that directs you to one of the PractiFI Websites. PractiFI uses web beacons to operate and improve our websites and email communications.

PractiFI may use information from web beacons in combination with data about customers to provide you with information about Us and Our services.

Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and/or clickstream data. We may combine this automatically collected log information with other information we collect about you. We do this to improve the services we offer you.

Sharing of Information Collected

We will share your personal information with third parties only in the ways that are described in this Privacy Policy. We do not sell your personal information to third parties.

We may provide your personal information to companies or their websites that provide services to help us with our business activities such as customer support or billing for our services. These companies are authorised to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information in the following ways:

  • As required by law such as to comply with a subpoena, or similar legal process.
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
  • To Our third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use billing information except for the sole purpose of credit card processing on our behalf.
  • To any other third party with your prior consent to do so.

To facilitate PractiFI’s global operations, We may access such information from around the world, including from other countries in which PractiFI has operations. This Privacy Policy shall apply even if PractiFI transfers data about customers to other countries.

Customer Testimonials

PractiFI may post lists of customers and testimonials on PractiFI Websites that contain information such as customer names and titles. To request removal of your personal information from our blog or forum, or to have reference to you or your company removed, or to have your testimonials removed, contact us.

Communications Preferences

PractiFI offers customers and visitors who provide contact information a means to choose how we use the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of our marketing emails.

Customers cannot opt out of receiving transactional emails related to their usage of PractiFI.

Updating Your Information

Contact us if you would like to review and update your personal information to ensure it is accurate. We will respond to all requests for access, to correct inaccurate data, update information, or delete information within 15 business days.

If you would like to update or change your password, you may click on the “Forgot your password?” link on the login page. You will be required to provide your username then a system generated password will be created and sent to the email address indicated on your profile. The email will contain a link where you can change your password.

Your Data

PractiFI’s customers may submit data to the PractiFI Application for hosting and processing purposes. PractiFI will not review, share, distribute, or reference any such data except as provided in the PractiFI Master Subscription Agreement, or as may be required by law. In accordance with the PractiFI Master Subscription Agreement, PractiFI may access such data only for the purpose of providing the PractiFI Application, preventing or addressing service or technical problems, at a customer’s request in connection with customer support matters, or as may be required by law.

Service Provider, Sub-Processors/Onward Transfer

PractiFI may transfer personal information to companies that help us provide our services. Transfers to subsequent third parties are covered by the provisions in this Privacy Policy regarding notice and choice and the service agreements with our customers. We may use sub-processors in order to provide customer support on behalf of our Customers.

Integrated Systems

PractiFI’s customers may integrate other systems, including those available via the salesforce.com AppExchange, into the PractiFI Application for their own business purposes. PractiFI has no visibility over the privacy controls within those systems. PractiFI’s customers should familiarise themselves with the privacy controls of those systems.

Access to Data Controlled by our Customers

Typically, PractiFI is a data processor and has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct queries to the appropriate PractiFI customer. If a customer requests our assistance in the removal of data we will respond to such requests within 15 business days.

Data Retention

PractiFI will retain your information (including customer data we collect on behalf of our customers) for as long as your account is active or as needed to provide the PractiFI Application, and as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, or as otherwise reasonably necessary for our business purposes.

salesforce.com

PractiFI’s customer data and the data stored by PractiFI’s customers is stored with salesforce.com. PractiFI customers should ensure they have read and understood salesforce.com’s privacy policy as published at their website www.salesforce.com.

Security

The security of your personal information and our customers’ information is important to us. When you enter sensitive information (such as login credentials) on our platform login, we encrypt the transmission of that information using industry standard SSL. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. Contact us if you have any questions about our security.

Without limiting the generality of this Privacy Policy, in addition to information gathered through PractiFI Websites or submitted to its Services, PractiFI may obtain information through applications (“Mobile Applications”) that customers or their authorised individuals (“Users”) download to, and run on, their mobile devices (“Devices”). Mobile Applications provided by PractiFI and salesforce.com may obtain information from, or access data stored on, Users’ Devices to provide services related to the relevant Mobile Application. For example, a Mobile Application may: access a camera on a User’s Device to enable the User to upload photographs to the Services; access the call history on a User’s Device to enable the User to upload that information to the Services; access calendar information on a User’s Device to enable the User to match meeting attendees with contacts submitted by the User to the Services; access the geographic location of a User’s Device to enable the User to identify contacts submitted by the User to the Services who are nearby; or access contact information on a User’s Device to enable the User to sync contact information between the information that is stored on the User’s Device and the information that is submitted to the Services. Information obtained to provide Mobile Application services may include information obtained in preparation for anticipated updates to those services. Mobile Applications may transmit information to and from Devices to provide the Mobile Application services.

Mobile Applications may provide PractiFI with information related to Users’ use of the Mobile Application services, information regarding Users’ computer systems, and information regarding Users’ interaction with Mobile Applications, which PractiFI may use to provide and improve the Mobile Application services. For example, all actions taken in a Mobile Application may be logged, along with associated information (such as the time of day when each action was taken). PractiFI may also share anonymous data about these actions with third party providers of analytics services. In addition, if a User downloads a salesforce.com or PractiFI Mobile Application after clicking on a third-party mobile advertisement for the Mobile Application or for salesforce.com or PractiFI, the third-party advertiser may provide those parties with certain information, such as the User’s Device identification information, which may then be used to track the performance of its advertising campaigns.

Customers may configure PractiFI and salesforce.com Mobile Application services, and the information accessed or obtained by the Mobile Application on a User’s Device may be affected by the customer’s configuration. In addition, if a customer purchases more than one Service from salesforce.com and its affiliates, a Mobile Application may be designed to interoperate with those Services; for instance, to provide a User with access to information from any or all of those Services or to provide information from a User’s Device to any or all of those Services. Information accessed or obtained by the Mobile Application on a User’s Device may be accessible to the customer and its organisation, depending on the intended functionality of the Mobile Application.

Notices and contractual terms related to a particular Mobile Application may be found in the relevant terms of service for that application. The Company encourages you to review the Service Agreement or relevant terms of service related to any Mobile Applications you download, install, use, or otherwise interact with to understand that Mobile Application’s information practices. The Mobile Application’s access to information through a User’s Device does not cause that information to be "Customer Data" under PractiFI’s Master Subscription Agreement with the customer or under this Privacy Policy, except as follows: To the extent that a User uses a Mobile Application to submit electronic data and information to a customer account on the PractiFI Application pursuant to the PractiFI Master Subscription Agreement, that information constitutes “Customer Data” as defined in such agreement, and the provisions of that agreement with respect to privacy and security of such data will apply.

Changes to This Privacy Policy

PractiFI reserves the right to update this Privacy Policy to reflect changes to our information practices. We will provide notification of material changes to this policy by updating the effective date at the top. We encourage you to periodically review this page for the latest information on our privacy practices.

Contacting Us

Questions regarding this Privacy Policy or the information practices of PractiFI should be directed to:

Mail

c/o Privacy Representative
PractiFI
Level 8, 309 Kent Street
Sydney NSW 2000
Australia

Email

privacy@practifi.com


Superannuation

Built from the ground up for the needs of the industry, PractiFI for Superannuation puts a huge array of configurable features at your fingertips, enabling you to grow and run your fund, your way. We’ve automated the repetitive, unleashed data insights and integrated the very best tools to create an incredibly powerful platform that runs your super fund.

Grow the fund

Growing membership is essential for success and strong employer relationships are critical to achieving growth. We bring the power to maximise employer engagement, track events and manage interactions. Go beyond traditional CRM and create deeper relationships backed up by concrete value.

PractiFI for Superannuation unites the employer record with membership, providing real time opportunity identification to capture greater share of members. Confidently demonstrate value with rich reporting and analytics, and drive employer engagement by capturing interactions, marketing activity and events. Watch your fund grow.

Know the fund

Members are the beating heart of a fund. A true omni-channel view is paramount to ensuring its health. Gain a 360 degree view across multiple accounts, interactions and channels. Share a single member record across administration, operations and financial advice. Benefit from a real-time monitor of your membership.

PractiFI for Superannuation provides a hub for member engagement, providing insights and opportunity identification with a single, unified view of every member. Rich analytics highlight member activity and scope for further interaction. Connect online experiences, SMS, telephony, live chat and more to drive engagement, increase satisfaction and grow the heart of your fund.

Know the fund with PractiFi




EMPLOYER ONLINE SALES ADMINISTRATION MARKETING MEMBER ONLINE WEB INSURANCE ADVICE

Run the fund

Smart technology buyers have seen the benefits of cloud platforms to reduce risk, lower cost and increase flexibility. Separating the systems that run the fund from those that administer member accounts is no longer an aspiration, it’s essential. Integrated solutions for administration, sales, marketing, advice & education is the future.

Use PractiFI for Superannuation to drive massive efficiency gains in your fund. Our enterprise-grade workflow, reporting and audit capabilities give you the confidence you need to strive for more. Our boundless integration capabilities unite every aspect of running your fund directly onto member and employer records. Harness the power of global technology and the strength of local knowledge to build a better future.

Features

A huge array of configurable features, right at your fingertips.

INTEGRATE

Delivering omni-channel experiences and marketing is all about integration. Harness the power of direct marketing, web, telephony, SMS, live chat and much more.

RELATIONSHIPS

Manage rich employer relationships with the benefit of transparent connections between employers, members, advisers, team members and individuals to build deeper relationships.

ANALYTICS

Gain insight into members and employers, create segments and power tailored marketing journeys. Identify trends in enquiries and monitor contact and satisfaction levels. 

MEMBERS & EMPLOYERS

Visibility of members is critical to delivering tailored member experiences. Likewise, knowing employers, their staff and the interactions they have is key to establishing lasting relationships.

INTERACTIONS

Understanding every interaction between your team, members and employers is not only good compliance practice, it’s good business. Use data to improve efficiency and increase value.

NOTES, DOCUMENTS & COLLABORATION

Use file notes to build a rich and auditable history of member and employer interactions. Link to stored documents and collaborate around the member or employer record.

PROCESSES

Use automated workflows to drive everything from complaints management to events. Unite fund and advice staff and track effort spent servicing members and employers.

FUND STRUCTURES

Capture details of sub-funds, group insurance benefits, and defined-benefit divisions all in one system. Link trustee details and harness powerful analytics to drive board level reporting.

DATA IMPORT TOOLS & EXTRACTS

Use powerful import, extract and backup tools to create a local copy of member and employer data. Connect external data sources for sensitive information stored behind your firewall.

CONTROL & CONFIGURE

PractiFI strikes the balance between ‘turn-key’ and hugely configurable. Begin with the standard, then tweak & create a solution just right for your fund. All with our simple interface.

PRODUCTIVITY TRACKING

Track the cost and utilisation of each staff member and bring transparency to fund operations like never before. Smooth periods of peak activity and drive maximum efficiency.

TASKS

Manage ad hoc activity through tasks to ensure everyone knows exactly what they need to do and when. Understand where effort is being spent to identify and remove inefficiencies.

The right choice for the superannuation industry

As trusted by

We take your risk & compliance seriously

At PractiFI, we understand the superannuation industry and the regulatory environment in which super funds operate.

When it comes to implementing cloud platforms like PractiFI, risk and compliance managers raise legitimate questions about security, privacy, data quality and business continuity.

We take the regulatory obligations of our superannuation fund clients seriously and we’re here to help.

We’ve compiled a list of frequently asked risk and compliance questions to help you understand our robust approach to cloud security and resilience, and how it applies to the super industry.

PractiFI is a highly secure and robust cloud application designed specifically for superannuation, financial advice and insurance. PractiFI is built to meet the stringent risk and compliance standards demanded of heavily regulated industries.

We built PractiFI on the Salesforce platform because it is a global leader in enterprise cloud services. Salesforce.com’s approach to infrastructure and data security is well documented and trusted by over 150,000 companies and 3 million users worldwide. The platform maintains a comprehensive set of compliance certifications and attestations including ISO 27001, ISO 27018, SOC 1, SOC 2, SOC 3 and PCI DSS.

PractiFI is a silver ISV partner of Salesforce.com, which means that we have met the strict technical and security standards required to launch and maintain an application on the Salesforce platform.

PractiFI is always deployed within a Salesforce instance, also known as an “org”. The org is the secure pod on the Salesforce platform that’s separate and entirely private for your company’s use. You can deploy the PractiFI application in one of two models:

  • as a new PractiFI/Salesforce org: subscribe to PractiFI and deploy it as new PractiFI/Salesforce org. Each licence to PractiFI includes an OEM Embedded licence to the Salesforce platform. This is common for organisations that do not already use Salesforce, or wish to deploy PractiFI separately to their existing Salesforce org.
  • into an existing Salesforce org: subscribe to PractiFI and install it into an existing Salesforce org. This is common in organisations that already use Salesforce and want to deploy PractiFI to a subset of their team.

In both models, you can easily install additional apps from the Salesforce AppExchange, or buy and install additional products purchased from Salesforce.com, such as Sales Cloud or Service Cloud. These products will then seamlessly work side by side with PractiFI in the same org.

PractiFI inherits all of the security and access control mechanisms available on the Salesforce platform.

As part of every implementation of PractiFI, we offer best practice advice on access control on the Salesforce platform. We advise how the platform’s access control mechanisms may be combined to meet the client’s risk and compliance objectives. The options available include:

  • User, profile and role based security
  • Field and object level security
  • Data sharing rules
  • Session timeout thresholds
  • Password strength policies
  • Login IP range restrictions
  • Login time of day restrictions
  • Two-factor authentication

These mechanisms combine to provide granular access control that’s both highly secure and easy for system administrators to implement and maintain over time.

PractiFI staff have no access whatsoever to your instance of PractiFI or your data. The only exceptions are:

  • if you explicitly grant access for PractiFI staff to your instance by temporarily allocating a user account to PractiFI during an implementation project, or;
  • if you explicitly grant access for PractiFI staff to your instance on a temporary basis using the Grant Login Access feature of the Salesforce platform.

You can revoke any access provided to PractiFI staff at any time.

High severity defects in PractiFI are extremely rare, however our support team is prepared with advanced tools and processes to deal with them when they occur.

In the event that a defect is caused by a PractiFI page, we have a unique “hot fix” capability that allows our support team — once you have granted them access — to fix high severity errors in standard and custom PractiFI pages directly without the need for a patch release. This provides our team the ability to remedy page errors, or roll back to previous page versions, or clone pages and redirect, with tremendous speed and responsiveness.

In the event that a defect is caused by automation code or a trigger, patches are created and tested rapidly and deployed quickly using the push upgrade mechanisms provided by the Salesforce platform. Patches may be deployed first to your sandbox environment and tested with your local integrations before being pushed to your production environment.

Service degradations or interruptions to the Salesforce platform are extraordinarily infrequent. Salesforce.com manages its infrastructure transparently and publishes real-time availability and performance information at https://status.salesforce.com/status.

PractiFI’s support team is notified in near-real-time of any Salesforce platform issues that may affect the performance or availability of PractiFI for our clients. When such an event occurs, PractiFI’s support team liaises closely with our partner representatives at Salesforce.com to help facilitate swift resolution of the issue and restoration of full service.

Our support team notifies our clients of Salesforce platform issues that may affect them and communicates regular updates to clients as the matter is resolved.

In short, very little of consequence.

In the incredibly unlikely event that PractiFI were to disappear as a company, your instance of PractiFI will still function as normal and your data will remain on the Salesforce platform as before.

If you have deployed PractiFI using OEM embedded licences for the Salesforce platform, you’ll need to purchase a new subscription agreement for those licences directly with Salesforce.com in order to continue using the platform beyond your current contract term.

It’s reassuring to note that at as a PractiFI client, you already have a high level of access to the data structures and business logic of the PractiFI application. The objects and fields that comprise the PractiFI data model are fully documented in our public knowledgebase, and the logic in PractiFI’s 250+ pages is accessible to your system administrators at any time.

In addition, we offer a source code escrow service to a number of our larger clients and we’re happy to discuss your needs in this area.

We develop the PractiFI application in our Sydney office and release it to our clients through three major releases per year in April, August and December. We use Atlassian’s JIRA software suite to manage our product development lifecycle.

The PractiFI application is deployed and upgraded as a Force.com managed package using standard deployment tools that Salesforce.com provides to its ISV partners. The managed package architecture locks down deployed components to ensure that PractiFI’s customers cannot corrupt the data objects, fields and business logic of the PractiFI application. It also ensures that field and object API names are locked down to ensure backwards compatibility for integrations.

Data backup and recovery is an important feature of the Salesforce platform and Salesforce.com maintains a copy of data from backup and recovery purposes. For additional control and peace of mind, we assist our clients to implement a further backup and recovery strategy utilising one or more of the following options:

  • Scheduled backup of all data in PractiFI to an internal or hosted server using an integration appliance such as Mulesoft, Informatica, Jitterbit, DBAmp or Dell Boomi. Typically we’d recommend reusing the same appliance that you’ve already deployed for your integration needs.
  • Scheduled backup of all data in PractiFI using one of the many specialist backup solutions available on the Salesforce AppExchange, such as Spanning or Backupify.

It’s common for superannuation trustees to focus heavily on data quality and privacy risks posed by outsourcing. However, the risks to data posed by staff mistakes and failed batch data processes are vastly more likely and often under considered. The good news is that these risks are relatively easy to mitigate.

We’ll assist you as part of your PractiFI implementation to design and run appropriate training for your staff, supported by engaging support materials that suit the needs of your fund. We’ll also assist you with configuration of PractiFI’s user profiles and layouts to ensure that mass import, update and export features are limited to your super users and system administrators only.

Batch data processes have the potential to fail and potentially corrupt data in any database system. In implementing PractiFI, our architects will advise you on best practice design to ensure that your batch processes and data integrations are transactional in nature, and feature robust exception handling and notification.

We supplement our architecture advice with a recommended backup and recovery strategy to ensure that in the event of mass data corruption, a recent backup can be readily retrieved and implemented.

Extremely low.

PractiFI is deployed as a managed package on the Salesforce platform, a highly secure and robust mechanism for deploying the PractiFI application to our clients. The managed package mechanism enforces unique naming of all PractiFI components to ensure that nothing in the PractiFI application can conflict with other components in the Salesforce org. More importantly, the managed package mechanism completely locks down those unique names.

PractiFI’s data fields and object definitions cannot be changed by your IT team, nor by PractiFI’s development team. Your integration points are thus protected from inadvertent errors by your internal developers and throughout subsequent releases of PractiFI.

All data in PractiFI is held in Salesforce.com’s secure data centres. The PractiFI application does not have any databases or infrastructure beyond the Salesforce platform.

Most of PractiFI’s Australian clients are hosted in Salesforce.com’s Asia Pacific data centres in Japan.

Data is encrypted in transit using Transport Layer Security (TLS) 1.1 or higher, as detailed in Salesforce.com’s security documentation.

Data at rest is protected by strict physical security measures at Salesforce.com’s data centres, which are comparable to the best civilian data centres in the world. Facilities are secured by around-the-clock guards, interior and exterior surveillance cameras, two-factor access screening and escort-controlled access. Further details are available in Salesforce.com’s published trust and compliance documentation.

The physical security offered by the Salesforce platform commonly exceeds the standards expected by most financial services organisations of their own internal IT infrastructure. Moreover, it’s trusted by over 150,000 businesses worldwide.

For even greater data security, PractiFI offers data encryption at rest as an additional service using Shield Platform Encryption.

Pricing

There’s a plan to suit your super fund

Superannuation

$150

/user/month

(when paid annually)

Best for

Small super funds looking to manage member & employer relationships across multiple channels

Prices in AUD excluding GST

plus Advice

$180

/user/month

(when paid annually)

Best for

Medium to large super funds with internal or aligned advice team

Prices in AUD excluding GST

plus Contact Centre

$210

/user/month

(when paid annually)

Best for

Super funds with internal member contact centre or self administration

Prices in AUD excluding GST

Superannuation

$150

/user/month

(when paid annually)

plus Advice

$180

/user/month

(when paid annually)

plus Contact Centre

$210

/user/month

(when paid annually)

Best for

Small superannuation funds managing member & employer relationships across multiple channels

Medium to large superannuation funds with an internal or aligned advice team

Superannuation funds with an internal member contact centre or self administration

KPI Based Activity Tracking Tiles

Standard and custom

Standard and custom

Standard and custom

Member and Employer Segmentation

Standard and custom

Standard and custom

Standard and custom

Automated task and workflow engine

Custom processes and tasks

Custom processes and tasks

Custom processes and tasks

Multi-tier Employer Hierarchies 

Employer CRM

Pipeline Management

Employer Community Access 

Employer Reporting 

Sub-fund and Division Hierarchies 

Accumulation & Defined Benefit Product Support

Trustee Compliance Tracking

Complex Process Management
(claims, early release, family law, complaints etc.)

Trustee Level Reporting

Workload Tracking and Reporting

Omni-channel Engagement Support

Marketing System Integration

Predictive Alerts

Group Insurance Arrangements

Member Level Insurance Benefits

Financial Advice Referral & Tracking

Financial Advice workflow

Financial Advice Pipeline & Reporting

Financial Advice Opt-in & FDS

Team Collaboration

Softphone Integration Support

Contact Centre Console

Predictive Sales & Service Prompts

Open Integration APIs

System Configuration

Mobility

Phone and Tablet

Phone and Tablet

Phone and Tablet

ISO27001 Compliant Data Centres

Prices in AUD excluding GST

Add-ons

DATA MIGRATION

Let us take care of your data migration

Download

TRAINING

Become an expert with our range of training options.

Download

LICENSEE

We have a complete solution for licensees.

Download

SUPPORT

We have a range of support options available

Download

CUSTOMISATION

We are able to customise your instance of PractiFI

Download

Integration

PractiFI has been designed from the ground up to integrate. We don’t pretend to solve every problem ourselves. That’s why we have a flourishing ecosystem of partners.

News

See what’s been happening at PractiFI

PractiFI Barbera

PractiFI Barbera Release

Barbera is known for its deep colour, so it's only fitting that we named this release after it. We've not only made some enhancements to PractiFI, but we've also deepened our integration prowess. We love release time, and we hope you love this release as much as we've loved building it. 

Read More


Likes0 Comments13 Minutes

GetFeedback

PractiFI’s GetFeedback integration delivers powerful client feedback and NPS functionality

We want our clients to get the most out of their customer feedback. Our GetFeedback integration helps you understand and improve the customer experience through the use of client feedback and Net Promoter Score (NPS) surveys.

Read More


Likes0 Comments1 Minutes

CMSF 2017 – A perspective from FinTech Alley

As a participant in the superannuation industry for many years, I was intrigued by the prospect of being an exhibitor rather than a delegate at CMSF 2017. The intrigue was heightened because we were participating in the inaugural FinTech Alley concept. It was also our first ever conference outing as a firm.

Read More


Likes0 Comments5 Minutes

LEGO Pieces

All the pieces don't give you all the power

Registry systems manage accounts, not people. In fact they often can’t tell if multiple accounts are owned by the same person, or just people with alike names. Similarly, policy admin systems manage policies, not people, and often have no idea that John Smith and Jonathan Smith are the same individual.

Read More


Likes0 Comments4 Minutes

View More Articles


News

PractiFI Barbera

PractiFI Barbera Release

Barbera is known for its deep colour, so it's only fitting that we named this release after it. We've not only made some enhancements to PractiFI, but we've also deepened our integration prowess. We love release time, and we hope you love this release as much as we've loved building it. 

Read More


Likes0 Comments13 Minutes

GetFeedback

PractiFI’s GetFeedback integration delivers powerful client feedback and NPS functionality

We want our clients to get the most out of their customer feedback. Our GetFeedback integration helps you understand and improve the customer experience through the use of client feedback and Net Promoter Score (NPS) surveys.

Read More


Likes0 Comments1 Minutes

myPlanner Australia PractiFI

MyPlanner selects PractiFI as business management platform

As part of a business wide technology transformation program, fast growing non-aligned licensee MyPlanner has chosen PractiFI as their core business management platform.

Read More


Likes0 Comments2 Minutes

moneybrillaint

PractiFI and MoneyBrilliant partner to offer a continuous financial planning proposition

PractiFI, the business management platform for financial services, today announced a partnership with MoneyBrilliant, a technology application improving the financial lives of clients, which will provide advisers with a continuous financial planning proposition.

Read More


Likes0 Comments3 Minutes

PractiFI Rioja Release

PractiFI Rioja Release

Rioja (pronounced ree OH hah) is one of the most comprehensive updates we’ve ever made to PractiFI, featuring a completely new user interface, responsive design, significantly improved load times and dozens of new features.

As always, feel free to get in touch if you would like more specifics on any of the below.

Read More


Likes0 Comments9 Minutes

CMSF 2017 – A perspective from FinTech Alley

As a participant in the superannuation industry for many years, I was intrigued by the prospect of being an exhibitor rather than a delegate at CMSF 2017. The intrigue was heightened because we were participating in the inaugural FinTech Alley concept. It was also our first ever conference outing as a firm.

Read More


Likes0 Comments5 Minutes

PractiFI wins inaugural Salesforce PitchComp

Last week, Salesforce held the Sydney leg of their World Tour, which included their inaugural Salesforce PitchComp. PractiFI was one of three cloud based startups chosen to pitch and we are extremely proud to announce that despite the seriously stiff competition, we emerged as the victors!

Read More


Likes0 Comments2 Minutes

PractiFI’s AMP Edition brings profitability to the centre of the business management conversation

Today’s financial planning businesses are increasingly aware of the need to closely manage upfront and ongoing revenue. Pressure on traditional revenue streams, competition from digital advice offerings and regulatory controls like FDS have combined to highlight the critical nature of revenue data.

Read More


Likes0 Comments2 Minutes


About PractiFi

As founders, Glenn Elliott and Adrian Johnstone blended deep wealth industry knowledge with extensive cloud software experience and created something truly different.

We took Salesforce, the most robust and flexible technology stack in the business and reshaped it to create PractiFI: a genuine industry application. We created an elegant foundation of data structures and business rules that deeply reflect how the financial advice, retirement and insurance industries operate.

PractiFI was crafted from an in-depth understanding of the product and compliance constraints within which the industry operates.

Our Culture

PractiFI is all about innovation and new ideas. Our team is a diverse collection of super smart individuals, bringing new ways of thinking that help us to deliver simpler solutions to our clients. We are passionate about what we do and are always adapting to change so we can remain at the forefront of financial services innovation.

Could you be the next addition to our team? Think you have what it takes to help us revolutionise financial services technology? If you think you’d be a good fit, drop us a note to let us know why. We pride ourselves on our diverse team and strive to be one of the best workplaces in Australia.

JOIN THE TEAM
Practifi Team 2017

Information for Investors

PractiFI is a privately held company headquartered in Sydney, Australia, with shareholders in Australia, Malaysia, United Kingdom and USA. For information about the PractiFI investment opportunity, please get in touch at investors@practifi.com.

What is PractiFI? An Overview