As founders, Glenn Elliott and Adrian Johnstone blended deep wealth industry knowledge with extensive cloud software experience and created something truly different.

We took Salesforce, the most robust and flexible technology stack in the business and reshaped it to create PractiFI: a genuine industry application. We created an elegant foundation of data structures and business rules that deeply reflect how the financial advice, retirement and insurance industries operate.

PractiFI was crafted from an in-depth understanding of the product and compliance constraints within which the industry operates.

Our Culture

PractiFI is all about innovation and new ideas. Our team is a diverse collection of super smart individuals, bringing new ways of thinking that help us to deliver simpler solutions to our clients. We are passionate about what we do and are always adapting to change so we can remain at the forefront of financial services innovation.

Could you be the next addition to our team? Think you have what it takes to help us revolutionise financial services technology? If you think you’d be a good fit, drop us a note to let us know why. We pride ourselves on our diverse team and strive to be one of the best workplaces in Australia.

Practifi Team 2017

Information for Investors

PractiFI is a privately held company headquartered in Sydney, Australia, with shareholders in Australia, Malaysia, United Kingdom and USA. For information about the PractiFI investment opportunity, please get in touch at

What is PractiFI? An Overview