As reported by Financial Observer, AMP-aligned financial advice business Invest Blue has selected PractiFI to increase the efficiency of its advice business.
Invest Blue chief executive David Stephen said “As a multi-site business operating in a heavily regulated environment, our clients need us to have streamlined management and advice delivery processes”.
PractiFI chief executive Glenn Elliott said the capability of PractiFI’s analytics engine was a key factor behind Invest Blue’s decision to deploy the platform.
“Making a sophisticated advice business easier to scale is so crucial to our industry today. It’s so hard to scale a business like that without the right tools,” Elliott said.